Is The 6th Gen 4Runner TRD Pro Overpriced?

TRD JON

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So, we just got 25' 4Runner pricing, and the new TRD Pro is $66,900. Which is WILD. But...the 25' Tacoma pricing just dropped and they LOWERED the TRD Pro and Trailhunter prices by $165. Now I know $165 isn't a lot when the price of the vehicle is still $63,735, but it's the fact that Toyota lowered the MSRP on their Halo vehicle....That's just wild! So could we see that for the new 4Runner for 2026?
 
I'm sure that's exactly how Toyota hoped youtube influencers would headline it: Toyota LOWERS price of TRD Pro for 2025.
It's such an irrelevant amount it isn't worth mentioning. Hell, they could lower the MSRP of any off-road vehicle by that amount just by choosing a cheaper bulk-purchase tire.
Are you planning another tacoma purchase n 2025?
 

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