6th Gen 4Runner MSRP Increase!

[TRD JON]

Looks like Toyota has increased the MSRP of the 6th Gen 4Runner by $500 starting July 1st 2025 across the board for every trim. Hopefully we wont see another increase when the 2026 Models come out later this year. Also, the DPH increased as well by $45. I have seen dealers marking down some 4R models to be under MSRP, but still, sucks we got an increase MID model cycle...

I made a full video about it here:

 

[kophoto4x4]

probably more plastic as well

 

[famrunner6g]

Whats DPH? And I can't recommend Rancho Santa Margarita Toyota enough! They sold us ours TRD ORP with no markups and we were in/out in 90 min.

 

[Trail4R]

Yeah not surprised. Hit up Jim Bagen Toyota in South Lake Tahoe. Little dealership - no markups.