TRD Off-Road Premium Dealer Markup $10k Roseville, CA

Trail4R

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Found a TRD Off-Road Premium in Roseville, Ca with a $10k markup. Better than the $16K markup on the non premium but still horrible.

With $10k down, you're still looking at $1300 a month. Wild.

dealer-markup-2.jpeg

dealer-markup-3.jpeg
 
Holy Moly! Doesn't Toyo realize that they are selling a vehicle that's arguably six months late? They ought to be doing markdowns to move this stale model year inventory out before the 2026s come in!
 
As I was scrolling through the inventory allocations earlier today, I found an SR5 with $500 to $10k markup. One dealership has an SR5 with a markup of $7500 plus $1300 for their "dealership care package".
 
This is wild, but totally foreseen. I've been saying for months that the ORP's are going to see this markup because it's going to be the one that people who don't want to pay MSRP pricing for the TRDP and trailhunter will go for. Kind of sad to see this, but just be patient. In about 5 months the only markups will be on TRDP's and Trailhunters
 
I'd love to see the out the door quote to see where they get that price for the TSRP
 
That’s just greed lol. Supply and demand I get but come on man.
 

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