When you are on the Toyota website, go to Vehicles -- Crossover/SUV -- then scroll down until you find the 4R iForce Max and build it from there, then search the inventory from there.
As I was scrolling through the inventory allocations earlier today, I found an SR5 with $500 to $10k markup. One dealership has an SR5 with a markup of $7500 plus $1300 for their "dealership care package".